Project K911 // Student Work // 2017
K911, in collaboration with Project Semicolon and Sidewalk Specials, is dedicated to providing hope and encouragement for anyone battling with their mental health, depression, suicide or self-harm. The project provides a network of hot lines connecting individuals to their four-legged therapists through video calls and social interaction (via the K911 app). The campaign thereafter gives individuals the chance to meet their therapy pooch in person, and even the opportunity to foster or adopt.About Sidewalk SpecialsAbout Project Semicolon
Why dogs? It’s true, a furry companion proves to be one of the most beneficial forms of therapy for both mental and physical health. It's proven that even 10 minutes of doggie interaction can immediately alleviate anxiety, sadness and feelings of loneliness. Dogs are natural listeners, it’s what they do best.
So during a time when all a person needs is someone to listen, accept and love with no judgement - you can’t get better than hu-man’s best friend.
This project becomes a unique case of ‘who rescued who’.
The campaign is rolled out as press (single page ads), mobile app and direct mail and merchandise.